Today on RBDR:

1) Marketers need to be paying attention to the “Opt-Out Effect,” where consumers elect not to receive marketers’ messages any longer.

2) SSI’s Smart Cell Sample claims to bring researchers access to 480 million cell phone numbers that have been confirmed by mobile phone companies.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

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