MRXers: watch the “Opt-Out Effect.” SSI claims access to 480 million cell numbers. (RBDR 05.18.2016)

Today on RBDR:

1) Marketers need to be paying attention to the “Opt-Out Effect,” where consumers elect not to receive marketers’ messages any longer.

2) SSI’s Smart Cell Sample claims to bring researchers access to 480 million cell phone numbers that have been confirmed by mobile phone companies.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

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WPP: Sorrell to get successor? UBMobile CEO responds to mobile ad weakness report. (RBDR 05.16.2016)

Today on RBDR:

1) Speculation has begun about a successor to WPP founder & CEO Sir Martin Sorrell.

2) UBMobile CEO Craig Stevens has a comment in response to last Tuesday’s RBDR report on the poor performance of mobile advertising and the learning from that for mobile researchers.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.