Bob Lederer RBDR

5 recommended social media ROI metrics. Mobile the 3rd most effective mkt tool (RBDR 10.8.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) To measure social media ROI across channels, Simply Measured’s Uri Bar-Joseph recommends these metrics: 1) Audience size, 2) Mentions 3) Engagement 4) Impressions and 5) Reach. 2) A new mobile marketing study rates mobile as third most effective, behind email and social media.

 

Bob Lederer RBDR

New Biz Models are better than NPs. Social Media rules for brands (RBDR 10.7.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) University of St. Gallen Professor Oliver Gassmann, writing from Switzerland for The Financial Times, critiques many companies that have missed new business opportunities by failing to alter their business models. Here’s the link to the original story: http://www.ft.com/intl/cms/s/2/b2ef363c-31c4-11e4-b377-00144feabdc0.html

2) How brands need to take advantage of social media comes down to engaging with consumers on their terms, not the companies.

Bob Lederer PRVR

Shaky start for Sunshine Act. CVS health adherence, persistence reporting (PMVR 10.6.2014)

This week’s Pharma Research VIDEO Report from co-partners RFL Communications and the Pharmaceutical Marketing Research Group, is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

Find everything you could want to know about the Toluna Healthcare Practice at its homepage: http://www.toluna-group.com/about-toluna/industries-we-serve/healthcare/overview.

And check out PMRG’s homepage: http://www.pmrg.org.
On this PRVR: 1) One year after the Affordable Care Act’s launch, the Sunshine Act takes effect and the Open Payment data website, with detail about how much individual MDs received from pharmacies and medical device manufacturers, is “live.” (http://www.vox.com/2014/9/30/6868897/you-can-now-search-for-your-doctors-pharma-payments-online-sunshine-act)

2) CVS Health has signed on with the Medstar Health Group’s 10 Baltimore/Washington-area hospitals and 4,000 physicians to share with patients’ doctors treatment details.

Bob Lederer RBDR

Facebook alters internal research planning. MIT working w/Twitter (RBDR 10.6.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) Facebook announces what it says are significant internal changes to its research processes to ensure that problems like its recent emotional contagion study do not reoccur. 2) Twitter is partnering with the Massachusetts Institute of Technology on a study of social media, a collaboration that will last five years and cost $10 million. 3) UK researchers claim their new study demonstrates that brain injury can result from simultaneous exposure to mobile phone, laptop and newspapers or magazines.

Bob Lederer RBDR

Microsoft Prediction Lab gets support. Wearables mkt will quadruple in size (RBDR 10.2.2014)

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RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals. Their forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. The company’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

For more information on 4i, please visit http://www.4iGrowth.com.

4i staged a special webinar focused on obtaining bigger bangs from insights and analytics functions this week. You can hear a replay by going to http://www.4iGrowth.com .

Today on RBR: 1) Comments are flowing in about Microsoft Prediction Lab and its’ unorthodox polling and prediction processes. 2) The wearables market will quadruple in size between 2014 and 2017, according to Juniper Research, and NPD Group is positioning itself to help interested parties track the progress of this new segment.