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Today on RBDR: 1) Decode Marketing and brandgym have a study that says almost half of marketers do not have a quantitative brand tracking mechanism, leaving an unsurprisingly sparse percentage of them making brand decisions based on quantitative information. 2) Research Now’s Luke Sehmer points out several mobile device studies to document its importance in the research tool kit, while also pointing out several misconceptions about mobile’s research use.
Subscribe to our free email to get RBDR videos and expert advice delivered personally to your inbox daily!! ow.ly/CfFWE
RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.
Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.
Today on RBDR: 1) NBC News and SurveyMonkey begin a partnership that intends to improve online survey research based on proven polling methods and incorporation of evolving technologies. 2) Rentrak’s acquisition of Kantar Media’s U.S. business could fortify Rentrak’s position and capabilities in the domestic market but it is not seen as a threat to Nielsen’s TV data monopoly.
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Pharma Research VIDEO Report, a co-partnered production with the Pharmaceutical Marketing Research Group, is sponsored this week by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.
Subscribe to our free email to get RBDR videos and expert advice delivered personally to your inbox daily!! ow.ly/CfFWE
RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.
Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.
Today on RBDR: 1) Nielsen’s television measurement admits seven months of viewing reporting data errors explained by a software glitch.
1) CBS’s decision to release “Live plus 3” and “Live plus 7” TV viewing data makes it the fourth major network to do so. Broadcasting & Cable Programming & Digital Media Editor Daniel Holloway points out that it is a significant slag on the timely work of TV reporters, however the bigger issue is what will be done to incorporate mobile, PC and other nontraditional viewing.
2) comScore Chairman Emeritus Gian Fulgoni explains discrepancies to RBDR concerning what can be reliably determined using online panels when it comes to digital.
RFL Communications, Inc. 