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1) Microsoft Research launched the Microsoft Prediction Lab, a polling and prediction unit that relies heavily on input from people who have a stake in the outcome because they have bets riding on it. Check out these links:
http://www.winbeta.org/news/microsoft-research-launches-new-website-polling-and-predictions
http://www.pcworld.com/article/2688662/microsoft-wants-you-to-help-predict-the-future.html
2) YuMe and IPG Media Lab study how to reach audiences when they are most receptive and attentive.
Check out YuMeResearch.com for much more information.
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