Bob Lederer RBDR

MR Supports Nike/Kaepenick Campaign | RBDR

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September 12, 2018. Today on RBDR:

Nike’s new advertising campaign, starring Colin Kaepernick, has ignited a political reaction from conservatives who oppose the athlete’s kneeling during the playing of the national anthem prior to NFL games. However, public research makes a strong case that Nike could come out ahead even if there are protesters and boycotters.

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Bob Lederer RFL Communications, Inc.

Social media predictor Blab; “Don’t Know’s” mute poll responses (RBDR–7/08/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) A new online service, Blab, says it predicts with 70% accuracy what subject matter will be hot in social media 72 hours in advance. 2) Inclusion of “Don’t Know” as a option in a poll is a too-inviting choice for many respondents, especially women.