Bob Lederer RBDR

Research Soundness in IHOP Name Change | RBDR

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July 2, 2018. Today on RBDR:

Simmons Research releases a fascinating study demonstrating the potential brilliance of IHOP’s decision to change its name and focus to IHOb and QSR burgers. Aiding and abetting IHOP’s marketing move has been derogatory social media messaging from several burger QSRs.

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Bob Lederer RFL Communications, Inc.

P&G dropping 100 brands; Wendy’s GIS new location success (RBDR 8/5/2014)

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Today on RBDR: 1) Mondelez International creates a Chief Growth Officer position, whose responsibilities include research. 2) P&G Chairman and CEO A.G. Lafley tells Wall Street analysts the company will discontinue or merge 90-100 of its smaller brands around the world so that it can maximize the contributions of its 70-80 largest businesses. 3) Wendy’s Real Estate Services Director John Crouse has introduced GIS to the quick service restaurant chain, making major gains in identifying new outlet locations and spreading the tool’s use into other departments.