Bob Lederer RBDR

Forrester advice. WOM bests social. Facebook content public. (RBDR 3.12.2015)

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Today on RBDR: 1) Forrester Research VP Carl Doty advises companies to forego creation of Chief Data Officer or Chief Digital Officer positions. They are a distraction for what actually needs to happen inside the typical corporation. 2) Think social media is the most powerful influence on television viewing? Think again, says a University of Rochester Simon Business School study. It’s actually word of mouth. 3) Facebook is joining Twitter in making available information about what its members are talking about to marketers. 4) Candice Bennett is the latest researcher to enter the political arena.

Bob Lederer RBDR

Online panel offers access to brand creatives. WSJ Media Rating Council profile (RBDR 3.10.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check out http://www.Dapresy.com/Our-Clients

Today on RBDR: 1) An 180,000 personal online panel includes creative brand professionals who can be tapped by Springleap customers for knowledge and expertise. 2) The Wall Street Journal’s profile of the Media Rating Council is a worthwhile read. (http://blogs.wsj.com/cmo/2015/03/05/the-most-powerful-player-in-media-youve-never-heard-of/)

Bob Lederer RBDR

5 metrics for customer centricity. Drones for mobile data. (RBDR 2.25.2015)

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Today on RBDR: 1) MarketingProf.com contributor Laura Patterson presents the “5 Key Metrics You Need to Create a Customer-Centric Company,” a resource for every company that says it is goal is customer centricity. 2) The newest mobile location-based data solution: drones, which will be tested by Adnear in the suburbs of Los Angeles. 3) Third-party data, or what the Wall Street Journal’s Jack Marshall refers to as “Audience Segments,” is not winning favor with marketers that are trying to reach target consumers.

Bob Lederer RFL Communications, Inc.

MDs push mobile clinical apps; clinical apps to explode; Chris Bogan on Payer MR (PRVR–7/07/14)

This week on Pharma Research VIDEO Report: 1) Physicians have taken the next step with mobile health care devices, employing wearable tech to attempt to track patient progress and motivate activity. 2) Lux Research predicts a spike in clinical monitoring apps in the next 10 years that will make current personal mobile health care apps secondary in importance. 3) Best Practices LLC President & CEO Chris Bogan discusses his report, “Increasing Market Access Through Innovative Payer Market Research,” with a close look at why this research has become all consuming for pharmaceutical companies.

Bob Lederer RFL Communications, Inc.

Free NP trial essential; Survey argument at Apple-Samsung trial (RBDR–4/23/2014)

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Today: 1) The Tribe marketing agency finds consumers’ growing interest in “try-it-before-you-buy-it.” 2) Apple’s second trial alleging Samsung patent infringement was dominated late last week by arguments over the meaning of an Apple expert witness’ survey. 3) This summer will mark an important milestone for mobile viewership measurement as comScore and Nielsen compete with the first options.