Bob Lederer RBDR

Unilever VP: It’s Time To Replace “Insights” with “Outsight” / RBDR

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February 12, 2019.

Today on RBDR: It is time for the research industry to recognize that the concept of “Insights” needs to be replaced as the vital, collective wisdom of research. Unilever VP Vijay Raj blogged that suggestion last week and proposed replacing it with “Outsights.” (Link to blog: http://musingsofamarketresearcher.blogspot.com/)

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Bob Lederer RBDR

Unilever Changes Gender Screening Question | RBDR

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May 29, 2018. Today on RBDR:

Potential implications of a major change in Unilever survey resarch in their gender question. Screening is no longer limited to Male versus Female; two other options have been added.

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