Bob Lederer RFL Communications, Inc.

Toronto Researcher Proposes “Netflix for Research Papers” / RBDR

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March 8, 2022

Today on RBDR: University of Toronto Scarborough researcher Adam Frost proposes any serious academic paper for his students be complemented by a 5-minute video covering the paper’s core elements. He tested comprehension of research papers by a control group with the paper versus a group with the paper plus a video. The latter group showed superior understanding.

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Bob Lederer RFL Communications, Inc.

Research’s Evolution Through The Pandemic / RBDR

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December 2, 2020

Today on RBDR: Nigel Hollis, Kantar’s Chief Global Brand Analyst through most of 2020, summarizes the evolution of research conducted from the early stages of the Coronavirus pandemic through the latter stages of 2020.

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Bob Lederer RBDR

Mondelez novel mktg initiatives. Google Trends real-time. WPP laments measures. (RBDR 6.29.2015)

Today on RBDR: 1) Mondelez partakes in two dramatic new marketing initiatives. 2) Google Trends becomes a “real-time” data provider, with more granularity. 3) WPP Chairman Sir Martin Sorrell shares his media buyers’ concerns with the current state of media measurement capabilities, both online and offline.

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years

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