Bob Lederer RBDR

Harris Poll confirms MR undergrad potential. “Why” still hard w/shopper insights (RBDR 9/8/2014)

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Today on RBDR: 1) RBDR has encouraged the MR industry to actively pursue undergraduate students re MR and analytics as a career. A new Harris Poll shows 3 high schooler interests for college degrees could be a MR match.(http://www.marketwatch.com/story/survey-of-high-school-seniors-reveals-their-plans-for-the-future-that-may-help-bridge-the-skills-gap-2014-09-05) 2) A Unilever and Kantar presentation about shopper insights teaches several important things about the subject. (http://www.aaramshoppro.com/2014/09/unilever-scores-with-in-moment-research.html) 3) Lightspeed finally merges with GMI and the owner of a market research company her intent to run for the office of mayor of Nashville.

Bob Lederer RFL Communications, Inc.

CMOs & Procurement not friends; Unilever Foundry attempts to fast-track (RBDR–5/29/2014)

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Today: 1) Italian technology company Taggalo is finalizing beta testing of its outdoor digital media measurement system, which it plans to launch in July. 2) CMOs are making friends with many important internal departments, but not procurement–to marketing’s detriment. 3) The Unilever Foundry is supposed to engage Unilever faster, easier and better with budding innovative marketing and media startups.

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Bob Lederer RFL Communications, Inc.

Emotient adds emotion to Google Glass; Unilever benefits from Alteryx (RBDR–5/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Emotient will display its facial coding add-on software for Google Glass at Vision Sciences Society 2014 next week. 2) Unilever shared the financial benefits it gets from Alteryx data blending, cleaning and advanced analytics software. 3) The number of Chief Digital Officers has been doubling annually and will double again in 2014, according to the Chief Digital Officers Club.

Bob Lederer RFL Communications, Inc.

Serge Matta named comScore’s new CEO; IBISWorld says MR buyers have the leverage with vendors; Kantar goes to India courts re new TV Ratings Standards; Unilever’s Sthanunathan to keynote ESOMAR MENAP meeting (RBDR–2/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) comScore shuffles its executive management team around hiring of new CEO Serge Matta. 2) IBISWorld study reports that MR buyers have the negotiating leverage in dealing with MR vendors. 3) Kantar Marketing goes to court in India regarding new TV Ratings Standards, arguing that the new rules should have been approved by the country’s Parliament. 4) At ESOMAR’s MENAP meeting in Dubai next month, Unilever SVP-Consumer & Market Insights Stan Sthanunathan will deliver the keynote, with attention on the 7 mainstream trends that could shape the insights industry in the next decade.