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November 6, 2018. Today on RBDR:
How three prominent CPG companies are relying on emotion research in three different and yet successful ways, according to Nikki Gilliland of eConsultancy.com.
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August 27, 2018. Today on RBDR:
Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.
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June 11, 2018. Today on RBDR:
Unilever CMO Keith Weed revealed the company’s progress in building one-to-one market targeting and how it is getting done.
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May 29, 2018. Today on RBDR:
Potential implications of a major change in Unilever survey resarch in their gender question. Screening is no longer limited to Male versus Female; two other options have been added.
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February 20, 2018. Today on RBDR:
Unilever CMO Keith Weed delivered a pointed warning to social media–particularly Facebook–last week at the IAB Leadership Conference. He said that his organization cannot advertise with social media sites which are not trusted by consumers and which abuse and offend Unilever consumers.
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