Bob Lederer RFL Communications, Inc.

“Jelly” crowdsourcing for mobile users’ “search” queries; Bill Harvey discusses media research ROI (RBDR–1/09/2014)

Today: 1) Crowdsourcing may gain some credibility from the launch by a Twitter co-founder, Biz Stone of Jelly, a free downloadable app that will enable mobile phone users to gain answers to their questions from their social media networks, including Twitter and Facebook. It is supposed to divert from Internet searches. 2) Bill Harvey, one of media research’s most innovative, ingenious minds for over two decades, explains to Bob Lederer both sides of the issue of implementing and relying on ROI in media research buys.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement RBDR:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Data Giant Twitter’s Better Investor Potential; Secrets of Super Bowl Commercials (RBDR–12/16/2013)

Today: 1) The Motley Fool Wall Street analyst Jamal Carnette re-evaluates Twitter’s investor value based on its unusually strong Research & Development spending, 2) A look ahead at the 2014 Super Bowl and, for many viewers of the game, its commercials.

Sponsored today and this week by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.

Bob Lederer RFL Communications, Inc.

Bob Lederer’s unedited, mostly unseen, 21-minute interview of social media expert Perry Marshall

In the full, unedited, mostly unseen 21-minute interview of social media expert & guru Perry Marshall, Bob Lederer asks Marshall about:
• the realities of social media,
• social media’s relationship and possibilities with market research,
• why he has predicted Facebook revenues will triple from their current
level by August of 2015
• the exceptional nature of Facebook advertising targeting
• why Facebook advertising works better for B2C than B2B
• the challenges Twitter faces in attempting to keep pace with Facebook
• how the http://isfbforme website can advise you about using Facebook advertising

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident decisions.

Bob Lederer RFL Communications, Inc.

For Johnson and Johnson, Millward Brown’s brand equity comparison leads way to emotional MR; Social media expert Perry Marshall explains why Facebook revenues will triple (RBDR–11/14/2013)

Today: 1) The J&J Consumer Products alteration of its marketing research through Millward Brown’s brand equity comparative tool is a crucial building block to achieving emotional brand/consumer connections.

2) Social media research guru Perry Marshall explains why Facebook will triple its revenues by the summer of 2015 and why Facebook advertising works better for B2C than B2B. Bonus information: Marshall’s http://isfbforme.com website will test Facebook advertising as a value for you and your business.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Social media guru Perry Marshall discusses MR & social media; SAS helping Canadian university to launch MR & Analytics Master’s degree (RBDR–11/13/2013)

Today: 1) Social media guru Perry Marshall tells RBDR about his new book, “80/20 Sales and Marketing,” and what market researchers should be thinking about social media. 2) SAS is collaborating with Centennial College in Toronto to launch a Master’s program in marketing research & analytics.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.