Bob Lederer RFL Communications, Inc.

Bill Harvey Likes Local TV Nielsen “Impressions” / RBDR

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January 27, 2020

Today on RBDR: Media research guru Bill Harvey discusses an RBDR report from a few weeks ago which noted that Nielsen Media is readying to make available “Impressions,” replacing ratings points for local television media buys.

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Bob Lederer RBDR

Measuring Success & Failure of New TV Season | RBDR

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September 17, 2018. Today on RBDR:

Media research guru Bill Harvey makes note of the premiere of the 2018 television season this coming Friday because of the evolving research
techniques being tested and applied by the broadcast and cable networks. There used to be 25 new shows a year — Harvey claims there are over 450 these days.

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Bob Lederer RBDR

The mystery of algorithms, except for data scientists. Nielsen phasing out TV paper diaries. (RBDR 09.19.2016)

Today on RBDR:

1) None of us, aside from Data Scientists, understand the algorithms they use and which ones they use.

2) Nielsen announces that it will do away with TV paper diaries in 2017 and, for good, in 2018.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

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Bob Lederer RBDR

Nielsen ditches paper diaries. EU data protection laws. Palantir adds $880 mil. (RBDR 01.06.2016)

Today on RBDR:

1) At year-end 2015, Nielsen eliminated its paper diaries for demographic data collection in America’s top 31 TV markets.

2) The European Union hopes to approve new data protections laws this month that, if approved, would go into effect in early 2018.

3) In what might represent the single largest fundraiser by a research organization, Palantir is $880 million richer and is now valued at $2 billion.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.

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Bob Lederer RBDR

Free TiVo TV ratings. Alphabet rolls retail search tool. 2 Twitter MR tools. (RBDR 10.27.2015)

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Today on RBDR:

1) TiVo Research announces it will make its basic TV ratings research FREE beginning in January. RBDR explains why.

2) Google’s parent company Alphabet kicks off a new retail search tool enabling transitioning of advertising and merchandising based on product purchases.

3) Brands advertising on Twitter get a new segmentation, insight, measurement and targeting tool, AND Twitter launches a polling capability for every user.

RBDR is sponsored by 20/20 Research, helping you do better research.

Check out 20/20’s case studies, if you have any interest in maintaining your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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