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November 1, 2018. Today on RBDR:
David Poltrack, Chief Research Officer and President of CBS Vision announces his retirement from the network after 50 years. It takes effect at the end of June 2019.
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Today on RBDR:
1) New Information Resources, Inc. study reports CPG merchandising is not performing up to snuff. (Study can be downloaded here)
2) A handful of TV and cable networks are cutting back on their number of commercial spots, which has multiple implications on media research.
3) Leo Shapiro died at 94 after decades of research contributions to P&G, Staples, Kimberly-Clark and Coca-Cola in particular.
4) Google news includes recruitment in the coming week for a hush-hush research project involving application developers (you can volunteer here), and Google is open sourcing its artificial intelligence (aka, machine learning) to gain the counsel and expertise of outsiders.
RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Visit sotech.com
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Today on RBDR: 1)The Cabletelevision Advertising Bureau is no more, replaced by the Video Advertising Bureau, which has new stakeholders, constituencies, goals and reasons for being. 2) qSample’s Miguel Conner presents new reasons to use mobile research tools for a research project.
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To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:
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Today: 1) The Facebook versus Twitter street fight for the attention and commitment of TV networks and the TV industry in general is gaining global momentum. 2) ANA’s Marketing 2020 study shows winning marketing organizations will create a hub-and-spoke alignment with the CMO as the nucleus and market research as one of the critical spokes.
Sponsored by Precision Opinion, for phone, focus and online-the most trusted name in market research.
On the Precision Opinion website, find out the business’ growth rampage over the last two years: http://www.precisionopinion.com
Today: 1) Facebook may be establishing a new social media data collection trend by collecting and sending its users’ data re TV programs to the four American TV networks. 2) Best Practices, LLC’s Consumer MR Innovation study describes adoption as ongoing evolutionary change, not revolutionary, disruptive change. 3) Nielsen Vice Chair Susan Whiting will retire at the end of 2013.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
RFL Communications, Inc. 