Bob Lederer RFL Communications, Inc.

Texting Is Marketing’s Best Choice For Message Delivery / RBDR

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April 4, 2022

Today on RBDR: For marketers intent on effective message engagement, reaching audiences rapidly, there are multiple reasons why text messaging is the optimal choice.

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Bob Lederer RBDR

Microsoft acquires SwiftKey. Big Data’s oversights. Forbes’ BrandVoice guarantee. (RBDR 02.11.2016)

Today on RBDR:

1) Microsoft acquires popular mobile predictive technology app SwiftKey.

2) An amazing revelation about what Big Data has not been collecting, and the data diversity problems this apparent oversight is causing.

3) Forbes’ content marketing program, Forbes BrandVoice, has created a brandlift guarantee that returns a marketer’s money if it fails to deliver.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

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