Bob Lederer RBDR

Consensus About Post-IPO SurveyMonkey | RBDR

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October 10, 2018. Today on RBDR:

There is some consensus on Wall Street about a handful of issues that will have an immediate impact on the future of SurveyMonkey in the aftermath of its IPO. Bob Lederer explains what is being analyzed and presented to investors.

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Bob Lederer RBDR

SurveyMonkey’s Future Plans | RBDR

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September 5, 2018. Today on RBDR:

The SurveyMonkey S-1 that files for an IPO reveals gobs of important information about the evolution and current strength of the research industry’s dominant DIY online survey software business. (Link to the S-1: https://bit.ly/2oEn9L1)

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Bob Lederer RBDR

Spotting Good Polls From ‘Crappy’ Polls | RBDR

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April 25, 2018. Today on RBDR:

Associated Press has new rules for its reporters who want to use poll results in their stories. Today, SurveyMonkey Chief Research Officer Jon Cohen explains how even a casual observer can discern a good poll from a crappy one.

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Bob Lederer RBDR

Surprising #1 on new RFL Global Top 50 list | RBDR

July 17, 2017. Today on RBDR:

Presentation and explanation of some of the aspects of the just released RFL Global Top 50 Research Organizations. It features a new, shocking number one company, as well as a handful of companies not seen on other research industry lists of the largest research organizations.

Here is where you can download this year’s report.

This week’s RBDR is sponsored by the industry expert, Socratic Technologies. You can take advantage of Socratic’s expertise in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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Bob Lederer RBDR

Venture Capital for MR Still Slow Despite Dollars | RBDR

July 13, 2017. Today on RBDR:

1) A look at 2014 – 2017 venture capital investments in market research, from Crunchbase, abetted by information from TechCrunch.
2) The Journal of Advertising Research contains a study from Word of Mouth experts Brad Fay and Rick Larkin that states that online WOM differs from offline WOM.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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