Consider 2 Different Emotions for Covid-Era Ads / RBDR

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September 2, 2020

Today on RBDR: Research Measurement Technologies founder Bill Harvey says the Coronavirus forces marketing and advertising to consider the impact of two different, simultaneous emotions: one driven by product attributes in a category of consumer need versus emotions based on personal needs.

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Covid Research Surprises in SurveyMonkey Study / RBDR

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August 19, 2020

Today on RBDR: SurveyMonkey Director of Product Marketing – Market Research Solutions Morgan Molnar explains a handful of conclusions related to client research in the Coronavirus era. To access this SurveyMonkey study: https://www.surveymonkey.com/market-research/survival-guide/

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MR Agencies To Reveal What Pollsters Did Not In 2016 | RBDR

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March 20, 2019

Today on RBDR: Donald Trump’s 2016 victory came from swing voters in rural areas of normally Democratic Midwest states. Pollsters had not polled there. Two research organizations, Engagious and Focus Pointe Group, will conduct focus groups in those rural areas through the 2020 election. (Links to first focus group: https://www.axios.com/2020-presidential-election-wisconsin-swing-voters-4fba07f1-8455-48d2-8a4f-d457d9bcf524.html; https://engagious.com/swingvoters/)

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Bob Lederer’s Year-End 2018 Research Thoughts / RBDR

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January 23, 2019

Today on RBDR: Due to IT complications, we here at RFL Communications needed to make a last-second substitution for today’s planned RBDR video. RBDR producer Bob Lederer reviewed 2018 research developments in this video which originally appeared last December 13.

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Consensus About Post-IPO SurveyMonkey | RBDR

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October 10, 2018. Today on RBDR:

There is some consensus on Wall Street about a handful of issues that will have an immediate impact on the future of SurveyMonkey in the aftermath of its IPO. Bob Lederer explains what is being analyzed and presented to investors.

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