Bob Lederer RFL Communications, Inc.

DIY Software Replaces Agency For PCMag Reader Surveys / RBDR

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Today on RBDR: PCMagazine relied on a research vendor for Reader Choice Award surveying until it realized it could save at least $30,000 annually for its 12 to 16-yearly surveys if done in-house with DIY survey software. Company savings have multiplied as other departments have adopted this same survey approach.

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Bob Lederer RFL Communications, Inc.

Consider 2 Different Emotions for Covid-Era Ads / RBDR

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September 2, 2020

Today on RBDR: Research Measurement Technologies founder Bill Harvey says the Coronavirus forces marketing and advertising to consider the impact of two different, simultaneous emotions: one driven by product attributes in a category of consumer need versus emotions based on personal needs.

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Bob Lederer RFL Communications, Inc.

Covid Research Surprises in SurveyMonkey Study / RBDR

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August 19, 2020

Today on RBDR: SurveyMonkey Director of Product Marketing – Market Research Solutions Morgan Molnar explains a handful of conclusions related to client research in the Coronavirus era. To access this SurveyMonkey study: https://www.surveymonkey.com/market-research/survival-guide/

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Bob Lederer RFL Communications, Inc.

MR Agencies To Reveal What Pollsters Did Not In 2016 | RBDR

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March 20, 2019

Today on RBDR: Donald Trump’s 2016 victory came from swing voters in rural areas of normally Democratic Midwest states. Pollsters had not polled there. Two research organizations, Engagious and Focus Pointe Group, will conduct focus groups in those rural areas through the 2020 election. (Links to first focus group: https://www.axios.com/2020-presidential-election-wisconsin-swing-voters-4fba07f1-8455-48d2-8a4f-d457d9bcf524.html; https://engagious.com/swingvoters/)

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Bob Lederer RBDR

Bob Lederer’s Year-End 2018 Research Thoughts / RBDR

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January 23, 2019

Today on RBDR: Due to IT complications, we here at RFL Communications needed to make a last-second substitution for today’s planned RBDR video. RBDR producer Bob Lederer reviewed 2018 research developments in this video which originally appeared last December 13.

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