Bob Lederer RFL Communications, Inc.

Critic’s Response To Gary Angel Measurement Analytics / RBDR

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March 12, 2020

Today on RBDR: Gary Angel answers the critique of viewer Steve Needel re Gary’s initial “Measurement Minute.” Gary had noted novel means of investigating, measuring and calculating the impact of an in-store display. In response, Needel wrote that the only display data worth collecting is the number of units on a display, the display’s discount price and the number of units sold. Gary presents the case to determine more than that.

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Bob Lederer RBDR

Measuring CX: Flexibility, Please! | RBDR

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August 17, 2018. Today on RBDR:

Dr. Stephen Needel takes on the common wisdom about all-important Customer Experience with a provocative commentary that points out the need for degrees of flexibility in making CX research assessments.

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Bob Lederer RBDR

MR Needs to Ask What Digital MR Can Do For Us | RBDR

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March 14, 2018. Today on RBDR:

Steve Needel, Managing Partner for Advanced Simulations, responds to Bob Lederer’s commentary that questioned whether traditional researchers are paying attention to the growing role of digital marketing research in company decision-making.

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Bob Lederer RBDR

IBM Watson tackles Twitter data. Steve Needel: gamification not survey remedy (RBDR 11.3.2014)

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On today’s RBDR: 1) IBM announces it will use Watson to help marketers “crack the code” and enable it use. 2) Chase’s Trish Doran’s visit to RBDR last week elicits a reaction for Advanced Simulations’ Steve Needel about what needs to change in survey research to attract participation.