Bob Lederer RBDR

CMOs told they can’t measure ROI! Review of Rentrak. (RBDR 5.19.2015)

Today on RBDR: 1) CMOs are kidding themselves when they say they can accurately measure ROI on their marketing investments, says Matt Goddard. 2) An overview of what Rentrak is doing right and where it needs to show greater progress, according to TVNewsCheck’s Wayne Friedman. 3) The fastest growing job search term last year in Chicago was “Data Scientist.” The third fastest growing job search was for… (you have to watch the video).

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research.

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research, please click this link:
https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

FocusVision is hosting a seminar on this study TODAY. You can still register at: https://attendee.gotowebinar.com/register/541691261935004673

You don’t need to search the Web for today’s RBDR. We will send you a personal email with links as soon as the new RBDR is uploaded. To register, click here: ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Google’s Smartwatch; Impact of young people on MR (RBDR–3/20/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Google is readying its smart watch, which requires the attention of app developers to provide popular and practical tools, including some enabling market research with its wearers. 2) WPP Chief Executive Sir Martin Sorrell told the MRS Annual Conference that young people will be a boon for market research. 3) TVB Chief Research & Analytics Officer Stacey Lynn Schulman speaks about some problems that research functions are having meeting the demands and expectations of entry-level researchers.