Bob Lederer RFL Communications, Inc.

IBM testing capture of psychological profiles from Twitter; DigitalMR’s Michalis Michael presents social media MR basics; Mitch Barns, Nielsen’s new CEO, effective 1/1/14 (RBDR–11/11/2013)

Today: 1) The latest IBM Research tool is testing whether individuals can be psychologically profiled through their Twitter postings. 2) Digital MR’s Michalis Michael is helping client market researchers understand how to make social media research work for them. Today, he provides some basics for RBDR viewers. 3) Nielsen introduces Mitch Barns as tis new CEO, effective January 1, 2014.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Social media better than focus groups? Report about Microsoft cookie plan alternative. IBM researcher can personality profile from Tweets (RBDR–10/17/13)

Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft’s plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

1990s’ media research giant, Erwin Ephron, died Sunday at 79; Stanford University researchers warn smartphone makers about “accelerometer” privacy flaw

Today: 1) One of the giants of 1990s media research, Erwin Ephron, died on Sunday at the age of 79. 2) Stanford University researchers studied smartphone “accelerometers” for potential privacy problems they may cause their owners from advertisers who want to target them

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Neuroscience: consumers will pay more for coffee; NodeXL experiences of MR pro (RBDR –10/15/13)

Today: 1) Kai Marcus Müller, a German neurobiologist and pricing consultant, used neuroscience to test the pricing potential of Starbuck coffee pricing with its consumers. He has an interesting conclusion about appropriate pricing for the brand. 2) NodeXL, the means of graphing social media followers, is being tested for its research applications by Multivariate Solutions President Michael Lieberman, who shares some of this experiences with RBDR.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

IBM Accelerated Discovery Lab pumps up Big Data efforts; NodeXL social media research innovation (RBDR–10/14/13)

Today: 1) IBM opens an Accelerated Discovery Lab to focus on a Big Data breakthrough. 2) NodeXL graphically portrays what social media participants write, allowing brands to “see” who the most important participants are and the “hubs” and “bridges” that carry messages to and far.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.