Bob Lederer RFL Communications, Inc.

NBCU tested cross-platform ad measures, mobile at Sochi (RBDR–5/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) NBCUniversal’s “other” research during its coverage of the Sochi Winter Olympics involved pilot tests of two Nielsen capabilities to capture consumer exposure to several national TV campaigns and to measure mobile viewing. 2) Brand engagement controversy differences are about what should be measured. BrandKeys founder & President Robert Passikoff shared his points of view.

Bob Lederer RFL Communications, Inc.

Omnicom-Publicis merger collapse MR implications; Bill Harvey on social media & TV (RBDR–5/12/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) What are the research implications of the collapse of the Omnicom-Publicis merger? 2) NBCUniversal says its Winter Olympics coverage found no social media influence on TV viewing. Social media advocates take strong exception to that assertion. RBDR media research expert Bill Harvey shares his insights.

Bob Lederer RFL Communications, Inc.

Study shows why brands can not afford to ignore customer social media complaints; Eric Salama, Part 2: the likely major change in MR this year (RBDR–4/8/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Two studies RBDR noted last week shows fewer of the fastest growing companies are paying attention to customer complaints on Twitter. Now, a new study shows the peril those companies may be put themselves in because consumers base their purchasing decisions on their brand interactions, and bad experiences need to be dealt with. 2) Part 2 of RBDR’s conversation with Kantar CEO Eric Salama. Hear what he thinks is the likely THE major development in research in 2014, plus a new way of considering respondents’ interests.

Bob Lederer RFL Communications, Inc.

ONLY 11% of marketing decisions use data; Kantar’s Eric Salama joins RBDR (RBDR–4/7/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) An August 2012 study says marketers make only 11% of their decisions using data, which is largely corroborated by 2014 research. There is bad and good in this shocking reality. 2) Kantar CEO Eric Salama discusses a handful of client-oriented research issues in the first of a two-party interview with RBDR’s Bob Lederer

Bob Lederer RFL Communications, Inc.

Consumers’ social media loyalty; marketers respecting privacy (RBDR–3/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) As social media giants make their deals to collaborate with traditional media, it’s becoming vital to understand where consumers put their social media loyalty. A UTA Brand Studio/uSamp study provides that. 2) A Forrester Research study says marketers are avoiding behavioral marketing to respect customers’ privacy. This project shows that marketers expect to reap from that respect. 3) University researchers says they can get past the security of leading consumer websites to collect gobs of personal information.