Bob Lederer RBDR

Inside Research folds. ESOMAR: MR sales up 2.8%. Cos need Chief Mktg Technologist (RBDR 9/10/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Inside Research Editor Larry Gold has announced that the September 2014 issue, mailed Friday September 5, is the publication’s last. 2) ESOMAR releases its 2013 global MR revenue report. 3) Businesses are looking for and hiring marketers with IT understanding to fill the Chief Marketing Technologist role. 4) Another career market researcher is seeking to become Mayor in his town, Larry King Solomon in Union, OH.

Bob Lederer RBDR

How NPs can perform better. 4 emotions that drive content (RBDR 9/9/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Ivey Business School Marketing Professor Niraj Dawar explains the role of the Cognitive Economy Principle with respect to new product acceptance by consumers. (http://businesstoday.intoday.in/story/competitive-battles-among-brands-coca-cola-pepsi-marketing/1/210030.html)
2) SocialBarrel.com’s Kimberly Grimms explains the four top emotions that successfully drive content. (https://thesocialmailman.uberflip.com/h/i/22841023-4-emotional-drivers-for-a-successful-content)

Bob Lederer RBDR

Harris Poll confirms MR undergrad potential. “Why” still hard w/shopper insights (RBDR 9/8/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR has encouraged the MR industry to actively pursue undergraduate students re MR and analytics as a career. A new Harris Poll shows 3 high schooler interests for college degrees could be a MR match.(http://www.marketwatch.com/story/survey-of-high-school-seniors-reveals-their-plans-for-the-future-that-may-help-bridge-the-skills-gap-2014-09-05) 2) A Unilever and Kantar presentation about shopper insights teaches several important things about the subject. (http://www.aaramshoppro.com/2014/09/unilever-scores-with-in-moment-research.html) 3) Lightspeed finally merges with GMI and the owner of a market research company her intent to run for the office of mayor of Nashville.

Bob Lederer RFL Communications, Inc.

What fewer P&G brands means to its CMK; IBM one of top in Big Data (RBDR 8/7/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR discusses the potential impact on P&G’s CMK research operations from the company’s 90-100 brand contraction.

2) IBM earns Forrester Research designations for prominence and excellence on two key Big Data elements.

3) Yahoo enlists comScore to improve measurement for advertising it hosts on varied websites. Meanwhile, comScore acquires MdotLabs to complement its NHT (Non-Human Traffic) number inflation Web fighting.

Bob Lederer RFL Communications, Inc.

P&G dropping 100 brands; Wendy’s GIS new location success (RBDR 8/5/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Mondelez International creates a Chief Growth Officer position, whose responsibilities include research. 2) P&G Chairman and CEO A.G. Lafley tells Wall Street analysts the company will discontinue or merge 90-100 of its smaller brands around the world so that it can maximize the contributions of its 70-80 largest businesses. 3) Wendy’s Real Estate Services Director John Crouse has introduced GIS to the quick service restaurant chain, making major gains in identifying new outlet locations and spreading the tool’s use into other departments.