Bob Lederer RBDR

5 recommended social media ROI metrics. Mobile the 3rd most effective mkt tool (RBDR 10.8.2014)

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On today’s RBDR: 1) To measure social media ROI across channels, Simply Measured’s Uri Bar-Joseph recommends these metrics: 1) Audience size, 2) Mentions 3) Engagement 4) Impressions and 5) Reach. 2) A new mobile marketing study rates mobile as third most effective, behind email and social media.

 

Bob Lederer RBDR

Mobile isn’t measurable. Get copy of Programmatic Marketing “Guide.” (RBDR 9.24.2014)

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Today on RBDR: 1) Companies are enthused about mobile marketing, however their lack of measurement certainty is slowing more pronounced use. 2) A CMO Solution Guide to Programmatic Marketing is designed to help marketers master this new digital media placement productivity mechanism. (http://info.mediamath.com/CMO-Whitepaper_Download.html?utm_source=PR&utm_medium=PRNewswire&utm_campaign=CMOWhitepaper) 3) Suggestions about how to educate the C-Suite to properly understand and use social media.

Bob Lederer RBDR

SM assesses brand health. Sales predictor looks for commercial testers. (RBDR 9/5/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Under pressure to dramatically increase its number of users, Twitter revamps its new user signup procedure. 2) A new study shows that social media can match more expensive and time consuming brand trackers early on in assessing a brand’s health. 3) Blue Marble Enterprises is looking for CPG brands to use its Blue Horizon tool to predict sales, one, two or more years out, plus Customer Lifetime Value and Future Customer Brand Equity.

Bob Lederer RFL Communications, Inc.

OKCupid also admits user experiments; 2 Critical Emerging MR Trends (RBDR 7/31/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) In the wake of Facebook’s revelation that it conducted an emotional contagion study of almost 700,000 of its users, OKCupid confesses to experiments of its own on users of the free matchmaking service. (Here is the link to the Microsoft Research study into the Facebook user experiment: http://www.fastcoexist.com/3033369/why-did-we-care-about-the-facebook-contagion-study-or-did-we-even-care-at-all)

2) Marketresearch.com’s Managing Editor Ashlan Bonnell comments for RBDR on 3 important, emerging market research trends, whose details you may not understand.

Bob Lederer RFL Communications, Inc.

Mktg MUST CHANGE its media ways; U.S. MR recovery continues (RBDR 7/29/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) The world’s oldest research agency has changed its name. 2) MRA’s latest Research Industry Index shows continuing progress in the U.S. market research industry’s recovery from the Great Recession. 3) Northwestern Professor Emeritus Don Schultz blogs about how badly marketers need to finally cut the cord from their ways of the past.