Bob Lederer RBDR

MR damaged by political ads. Boyle’s social media initiatives. (RBDR 11.6.2014)

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On today’s RBDR, 1) WJ Schroer Co.’s Bill Schroer says research’s credibility is being damaged by MR’s use in political advertising and the like. 2) Part 2 of RBDR’s interview with BBC Worldwide EVP Insights David Boyle discloses initiatives and frustrations around improving social media for research purposes.

Bob Lederer RBDR

Macromill-MetrixLab merger. BBC EVP Insights talks social media (RBDR 11.5.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR, 1) Macromill and MetrixLab announce a merger that brings together $300 million in worldwide revenues and kicks off an ambitious four-point plan to make the merged business a game changer. 2) In part 1 of an interview on RBDR, BBC Worldwide EVP Insights David Boyle speaks about the value of social media research, today and in the future.

Bob Lederer RFL Communications, Inc.

Social media outshining MR inside cos; Analytic training for college mktg students (RBDR 8/19/2014)

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Today on RBR: 1) Converseon Senior Strategist Mike Moran’s great blog about the collaborating role of social media with marketing research inside corporations makes several important points, including the predominating role that social media plays inside organizations. 2) The research industry shortage of analytically-skilled workers has not been adequately addressed, but Teradata is making its pitch to accelerate the education and training of needed personnel.

Bob Lederer RFL Communications, Inc.

“Great Marketing Leaders” need MR; Michalis Michael’s latest social MR guidance (RBDR–4/10/2014)

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Today: 1) Business2Community.com describes the makeup and needs of great marketing leaders. From their descriptions, great marketers need marketing research more than anything else. 2) Actor Kevin Spacey is known to be outspoken and he has pointed opinions about the short-term future of tracking of TV viewing. 3) Social media research expert Michalis Michael of DigitalMR Ltd. tells RBDR viewers how to analyze social media research and integrate it with traditional data.

Bob Lederer RFL Communications, Inc.

Social media research: the great opportunity for the MR department (RBDR–12/12/2013)

Today: Bob Lederer’s commentary on the MR department sees opportunities presented by social media research as a greater likelihood than loud, ominous warnings that social media will cause corporations to do away traditional research. It’s up to MRD assertiveness.

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