Bob Lederer RBDR

Progress! Mktg Inserts MR into New Measurement | RBDR

January 10, 2018. Today on RBDR:

Companies and their brands are taking new Marketing Effectiveness measurement very seriously, and so too, are client research functions, which are being invited to assist in its implementation to optimize corporate use.

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Bob Lederer RBDR

Revamp at Hershey Insights/Analytics & Condé Nast Digital Strategies | RBDR

February 28, 2017. Today on RBDR:

1) The Hershey Company announces a total revamp of its eight-person executive team, which includes a Chief Growth Officer (who will oversee insights and analytics).

2) Condé Nast’s digital strategy team and initiatives will focus on building its present state, which has made significant inroads in audience and engagement. 3) The number of social media impersonators has grown by a factor of 11, according to a social media security organization, ZeroFox.

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Bob Lederer RBDR

2nd party research use is rising. How some MRX’ers look past SM and instead at AI (RBDR 11.01.2016)

Today on RBDR:

1) Research users are upping their interest in and use of second party research. They clearly believe it is very valuable.

2) Research users have a growing interest in Artificial Intelligence, many of them seeing it as more worthwhile than coveted social media research.

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Bob Lederer RBDR

Customer centricity: what Comcast must do. Social media bias exposed.(RBDR 6.30.2015)

Today on RBDR: 1) Pointed suggestions and recommendation from a call center expert about the steps Comcast must take in order to ensure its customer centricity initiative is more than rhetoric. 2) A Northwestern University study points out specific biases inherent in the use of social media data.

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Bob Lederer RBDR

Nielsen’s quest for Twitter link continues. Out of Stocks doomed Target. (RBDR 1.20 .2015)

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Today on RBDR: 1) Nielsen continues it quest to show the link between TV and Twitter. 2) Target’s decision to leave the Canadian market is based on its expectations of endless losses, but one of its most basic problems has been an inability to stem Out-of-Stock situations that have turned off consumers and driven them to other retail stores. 3) Millward Brown projects its high expectations, in 3 steps, for programmatic advertising.