Social Media Marketing – RFL Communications, Inc.

December 7th, 2016. Today on RBDR:

1) Social media has leaped to the front of the toolkit that marketers use in their launch marketing strategies. Read this story for yourself by clicking here.

2) Ray Poynter addresses “why” online communities are so strongly and rapidly becoming a preferred research tool in client research — and what might the future look like for use of communities.

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Today: 1) Twitter innovates and is testing “Call-to-Click,” a way for mobile Twitter users to directly phone an advertiser. 2) Twitter marketers reveal many good things and some frustrations about using Twitter to market its brands in a study from Social Media Marketing University. 3) A pair of Chinese researchers conduct a 6-million tweet, 6-month-long study of opinion formation on Twitter. They say opinions form rapidly, solidify quickly and are hard to change once in place.