Bob Lederer RBDR

P&G impatient with unverified media MR. New measure seeks ad relevance for women. (RBDR 10.27.2016)

Today on RBDR:

1) Procter & Gamble has run out of patience with media research that is not transparent and that lacks third-party verification.

2) Plus, with growing evidence that advertising creative does not keep women sufficiently in mind, the Association of National Advertisers and its Alliance for Family Entertainment group are working on a Gender Equality Measure™ designed to vastly improve advertising to impact women. Read the story on this item by clicking here.

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Bob Lederer RBDR

Mkters drift to 1st party data. Enhancing female empowerment. (RBDR 7.16.2015)

Today on RBDR: 1) Study reports that the most successful data-driven marketers are increasingly relying on first party data. [Link to story: http://prwire.com.au/pr/52534/study-finds-marketers-with-the-most-profitable-data-driven-campaigns-embrace-first-party-data-as-their-top-choice%5D 2) Professor Andrea Lodi is coming to École Polytechnique de Montréal and receiving $22 million to invest over the next decade to solve Big Data and converting it into knowledge for organizations, companies and people. 3) Ipsos OTX CEO Shelley Zalis launches TFQ Ventures to expand women’s empowerment in their professional careers.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

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