Bob Lederer RBDR

RN’s breakthrough US polling sample. Microsoft multipurpose DIY MR tool.(RBDR 7.27.2015)

Today: 1) A look at Research Now’s breakthrough sample for U.S. pollsters. 2) Microsoft has launched “Pulse for Market Research,” a grab bag of DIY tools and techniques specifically designed for the market research industry. 3) Survey-writing specialist David Harris concludes his comments about how industry survey-writing can happen.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy. Here is a link to learn more: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html

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Bob Lederer RFL Communications, Inc.

Pollfish’s 30¢/survey mobile app offer; Efficient, centralized sample purchasing (RBDR–4/3/14)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) Pollfish offers surveying to mobile apps, paying 30¢ per survey (which it says is more than can be made from a mobile ad) and offering 3 ways to opt out of receiving surveys. 2) A survey of the fastest growing companies show a marked decline in the percentage of them paying attention to customer complaints on Twitter. 3) Guess what job opportunity is on India’s top 5 list? Yep, you’re right. 4) Federated Sample introduces Fulcrum Bid Manager, a centralized facility that simplifies and makes more efficient sample buying and selling for MR buyers and, importantly all sample sellers.