Bob Lederer RFL Communications, Inc.

Pharma MR Groups That Participate The Most / RBDR

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January 4, 2023

Today on RBDR: Rare Patient Voice President Wes Michael explains why the sampling firm decided to aggregate and publicize the groups of physicians who most participate in pharmaceutical market research.

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Bob Lederer RFL Communications, Inc.

Extra Steps To Eliminate Sample Fraud / RBDR

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August 12, 2021

Today on RBDR: Rare Patient Voice CEO Wes Michael discusses the extraordinary steps taken in his unique research sample’s recruitment and composition at great but worthwhile cost.

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Bob Lederer RBDR

Will Sorrell’s Exit From WPP Prompt Kantar Sale? | RBDR

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April 18, 2018. Today on RBDR:

When WPP CEO Sir Martin Sorrell resigned on Saturday, it began speculation about the enterprise breaking up. Analysts specifically recommend the sale of the Data Management (research) division, which they estimate could bring $5 billion back and considerably lessen WPP’s $6.4 billion debt.

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Bob Lederer RBDR

More Pros than Cons for Sampling that Includes Automation | RBDR

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April 17, 2018. Today on RBDR:

There is widespread acknowledgement about the complexities of sample. Automation is increasingly being implemented to advance the use of sample, but P2Sample’s JD Deitch believes that automation can mean even more to quality research.

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Bob Lederer RBDR

“Panel Quality is Atrocious Today” | RBDR

January 4th, 2017. Today on RBDR:

Are market researchers paying the close attention on respondents and their responses to ensure the highest quality project results? Grey Matter Research & Consulting Owner Ron Sellers says, “No.”

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