Bob Lederer RBDR

Ipsos details crushing client challenges and its solutions (RBDR 2.26.2015)

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Today on RBDR: 1) Ipsos’s full-year 2014 financial report explains major complexities that beset its clients in 2014, plus the new problems that they are facing in 2015. 2) TV viewership is down at many broadcast and cable networks, and they are demanding a wider net to capture where those viewers have shifted.

Bob Lederer RBDR

5 metrics for customer centricity. Drones for mobile data. (RBDR 2.25.2015)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: 1) MarketingProf.com contributor Laura Patterson presents the “5 Key Metrics You Need to Create a Customer-Centric Company,” a resource for every company that says it is goal is customer centricity. 2) The newest mobile location-based data solution: drones, which will be tested by Adnear in the suburbs of Los Angeles. 3) Third-party data, or what the Wall Street Journal’s Jack Marshall refers to as “Audience Segments,” is not winning favor with marketers that are trying to reach target consumers.

Bob Lederer RBDR

Extreme company/brand interactions with consumers need to change (RBDR 2.19.2015)

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Today on RBDR: TMW CEO Craig Pearce presents the nonconventional argument that brands and corporate marketers need to readjust the base that supports their customer relationships. It has to be friendlier and more appealing than what has become the norm: gathering data about customers and earnestly following them digitally, all the time and wherever they go.

Bob Lederer RBDR

Storytelling not natural for Analysts. Open-End Responses: Fact vs Fiction (RBDR 2.18.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) Deloitte Analytics’ Tom Davenport takes on the issue of analysts needing to add storytelling to their repertoire – and their personal obstacles in accomplishing that. 2) Over 50% of marketers in a Leapfrog Marketing Institute study intend to move from channel- and marketing-focus to a true consumer focus. 3) Separating fact from fiction in the “open-end answer” research arena.

Bob Lederer RBDR

CBS: Progress w/7-day viewing. Marketers trying/failing w/1-to-1 (RBDR 2.17.2015)

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) Nielsen had a more than solid 2014 financially. 2) CBS says advertisers are adopting 7-day viewing, versus present 3-day standard. 3) Teradata study says 90% of marketers are moving away from segmentation and jumping into 1-to-1 marketing, but not having much success with that. 4) Visible Measures’ “guarantee” that brand video will be viewed sounds good, but the reality of the guarantee is less impressive.