This week on Pharma Research VIDEO Report: 1) ID Experts & its MIDAS system are making their mark on the emerging medical identity theft prevention industry 2) The new “We Feel” Twitter tool plans to map moods around the globe that will lead to improved allocation of mental health services 3) Buck Consultants’ survey shows an expected drop in health care costs next year, between 1/10 of 1% and 1/2 of 1%. 4) Research2Guidance estimates the health & fitness app market to grow from $2.4 billion so far to $26 billion by the end of 2017.
Mobile mkters leverage metrics better; Toluna’s Haney on mobile MR (RBDR–5/30/2014)
Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm
Today: 1) Ifbyphone’s “2014 State of Marketing Measurement” survey shows marketers who are deeply into mobile marketing are leading the way in leveraging marketing metrics. 2) Toluna SVP Product Marketing Carol Haney shares unique insights about the unique and worthwhile uses of mobile research.
Today’s RBDR link “in the cloud”: https://cloud.real.com/s/ZERfyQ
CMOs & Procurement not friends; Unilever Foundry attempts to fast-track (RBDR–5/29/2014)
Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm
Today: 1) Italian technology company Taggalo is finalizing beta testing of its outdoor digital media measurement system, which it plans to launch in July. 2) CMOs are making friends with many important internal departments, but not procurement–to marketing’s detriment. 3) The Unilever Foundry is supposed to engage Unilever faster, easier and better with budding innovative marketing and media startups.
And here is the link to today’s RBDR “in the cloud”:
Facebook: social media focus group “Yes,” sales tool “No” (RBDR–5/28/14)
Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm
Today: 1) A study shows Facebook engagement does not correlate with sales, however it can serve as a social media focus group. 2) Tobii Glass kicks off a mini marketing campaign to play up the qualities and capabilities of new Tobii Glass 2 units for in-store research.
Today’s “Cloud” link: https://cloud.real.com/s/oNvraQ
NPs need to hear from “Harbingers of Failure;” Styring on social media & MR (RBDR 5 27 2014
Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm
Today: 1) New Product marketing needs to look beyond “influencers.” Kellogg School of Management’s Eric Anderson and three colleagues reveal a study that recommends tapping into “harbingers of failure.” 2) InsightFarm’s Kelley Styring shares her thoughts about the place social media has in market research.
This RBDR’s “cloud link”: https://cloud.real.com/s/nCG9vQ
