Today: 1) IBM opens an Accelerated Discovery Lab to focus on a Big Data breakthrough. 2) NodeXL graphically portrays what social media participants write, allowing brands to “see” who the most important participants are and the “hubs” and “bridges” that carry messages to and far.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.
Today: 1) Two days after word broke that a Microsoft VP Marketing & Sales indicated Xbox One might collect data for market research purposes, the company issued a statement denying that was in their plans. 2) Twitter made $47.5 million selling its data last year and it’s taking in even more this year. 3) Facebook has revised its advertising and ad measurement processes, making them much more client-friendly and attentive to their needs.
Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Precision Opinion is looking to hire additional market research staff. Contact them at http://www.precisionopinion.com
Today: 1) As Xbox One prepares for launch this holiday season, Microsoft makes indications that it may collect players’ personal data that can be used in market research. 2) CEOs describe how data presented to them is currently delivered and explain how they would like fast delivered to them. 3) Phoenix Marketing International collaborates with McDonald’s in creating a new advertising analysis dashboard.
Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Find out the business’ growth rampage over the last two years: http://www.precisionopinion.com
Today: 1) The Facebook versus Twitter street fight for the attention and commitment of TV networks and the TV industry in general is gaining global momentum. 2) ANA’s Marketing 2020 study shows winning marketing organizations will create a hub-and-spoke alignment with the CMO as the nucleus and market research as one of the critical spokes.
Sponsored by Precision Opinion, for phone, focus and online-the most trusted name in market research.
On the Precision Opinion website, find out the business’ growth rampage over the last two years: http://www.precisionopinion.com
Today: 1) The launch of a great Internet security idea and business may be delayed or thwarted by the unpredictability of its owner, John McAfee. 2) The first Marketing Analytics Leadership Award presented by ANA and MarketShare to USAA.
Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research.
On the Precision Opinion website, find out about the business’ growth rampage since 2011: http://www.precisionopinion.com
RFL Communications, Inc. 