Bob Lederer RFL Communications, Inc.

MRDs Must Shift From Insights To “Impact” of Insights / RBDR

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July 29, 2021

Today on RBDR: Bastion Insights CEO Peter Harris blogged about the research-industry need for client insights departments to deemphasize insights and begin placing their bets on the impact of those insights – and carry those through the whole corporate organization.

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Bob Lederer RBDR

MR Clients Taking Action Against New Realities | RBDR

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July 16, 2018. Today on RBDR:

On a visit to Australia, Kantar Chairman Eric Salama made news when he noted that the research business has made giant strides, going beyond providing client insights AND actually devoting significant time and attention on using insights to motivate action.

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