Bob Lederer RFL Communications, Inc.

“Jelly” crowdsourcing for mobile users’ “search” queries; Bill Harvey discusses media research ROI (RBDR–1/09/2014)

Today: 1) Crowdsourcing may gain some credibility from the launch by a Twitter co-founder, Biz Stone of Jelly, a free downloadable app that will enable mobile phone users to gain answers to their questions from their social media networks, including Twitter and Facebook. It is supposed to divert from Internet searches. 2) Bill Harvey, one of media research’s most innovative, ingenious minds for over two decades, explains to Bob Lederer both sides of the issue of implementing and relying on ROI in media research buys.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement RBDR:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Pinterest buys an analyzing firm; Denyse Drummond-Dunn challenges MR industry (RBDR–1/08/2014)

Today: 1) Pinterest founders have watched as startups that could analyze Pinterest content were sold up to other companies in the past 18 months. This week, Pinterest acquired one for itself, VisualGraph. 2) C3Centricity founder Denyse Drummond-Dunn vocalizes the multi-level challenge she blogged to the MR supplier and client community.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters with content that strongly complements RBDR:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the world’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

GCS Smartphone study; Data based- & analytics-marketing forerunner dies (RBDR–1/07/2014)

Today: 1) Google Consumer Surveys unveils early results of comparative smartphone user study. 2) SourcingLine publishes a Directory of Business Intelligence and Big Data Analytics Consultants. 3) Irving Siegel, whose company, Getting to Know You International, ushered us into the data-based marketing and analytic marketing age, died at age 82. 4) RBDR begins its 2014 “New Viewer” drive.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters with content that strongly complements RBDR:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

IMS files for IPO; Answers.com buys Foresee; BrainJuicer “FeelMore50” ranks U.S. 2013 emotional ads (RBDR-1/6/2014)

Today: 1) IMS Health files for IPO and Answers.com acquires Foresee Research during the 2013 holidays. 2) BrainJuicer rolls out “FeelMore50” ranking of the top 50 U.S. emotional advertising during 2013.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement RBDR:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

RFL’s annual awards for 2013 Exec of Year, Speech of Year, Client MRer of Year, Vaughn Mordecai’s inspiring message (RBDR–12/19/2013)

Today: The last RBDR for 2013 has RFL Communications annual MR industry awards:
• Research Business Report’s ” 2013 Market Research Executive of the Year”
• Research Conference Report’s “2013 MR Conference Speech of the Year”
• Research Department Report’s “Client Market Research Executive of the Year.”

We close our coverage with Discovery Research Group President Vaughn Mordecai’s inspiring “2 Minutes With” commentary.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.