Bob Lederer RBDR

BEST “customer retention” metric. Google adding Twitter to its search app. (RBDR 4.28.2015)

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Today on RBDR: 1) A University of Groningen study analyzes and reaches conclusions about the best metric to determine successful customer retention. (Link to this study: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2568613)
2) What will happen to Google search when it incorporates Twitter data later this year? It’s uncertain but Five Blocks’ Research Director Miriam Hirschman takes a stab at the core elements that could have impact.

Bob Lederer RBDR

MR industry changes last year: paper, CAPI, Mobile (RBDR 4.27.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: Meaning Ltd.’s Annual Software, Technology & Methodology Market Research Trends Study has been released, with several industry changes of note.

To access this study: http://ww2.focusvision.com/wp-content/uploads/2015/04/FocusVision_Market_Research_Technology_Report1.pdf

Bob Lederer RBDR

Nielsen PPM getting unwanted boost. Best MR search practices. (RBDR 4.23.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1
FocusVision is also hosting a webinar on May 19 about the content of this study. You can register at:
https://attendee.gotowebinar.com/register/541691261935004673

Today on RBDR: 1) Nielsen’s Portable People Meter (PPM) has been scrutinized for its failings…Telos Alliance is promoting its Voltair processor to fill identified encoding voids. 2) Sourceone Management Services’ Megan Connell offers best practices for search marketing research.

Bob Lederer RBDR

Ipsos adopts GCS. Top CMO mistakes involve data. Yahoo new search algorithm. (RBDR 4.22.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1
FocusVision is also hosting a webinar on May 19 about the content of this study. You can register at:
https://attendee.gotowebinar.com/register/541691261935004673
Today on RBDR: 1) Google Consumer Surveys adds an impressive new proponent and user, Ipsos. 2) Robert Bosch’s article on Marketing Magazine in the UK, “5 things CMOs can do to get fired” touches on 3 things that directly or indirectly relate to data and research. 3) Yahoo! Labs has developed an algorithm that purportedly can improve results from search campaigns.

Bob Lederer RBDR

Dealing with 5 Cognitive Survey Biases. “SilverPush” TV-to-mobile technology (RBDR 4.21.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s new White Paper, released in conjunction with AOL and SSI, regarding video and survey participation/completion, you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

Today on RBDR: 1) Jayson Demers’ blog post on Forbes.com zeroes in on 5 entirely controllable (if properly identified) cognitive biases, and he makes it relatively easier to deal with them. 2) A small Indian technology company has introduced SilverPush, a technology that connects TVs to mobile devices so that viewing can be loaded there and reportable.