Bob Lederer RBDR

Reasons piling up for a new MR look at data quality (RBDR 5.7.2015)

Today on RBDR: Is the research industry up for a new round of online data quality initiatives? Several executives have pointed out problems with data quality and Mary Beth Weber of Sigma Validation, on RBDR’s “2 Minutes With,” presents her case for a new effort.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. To find out more about Nuance: http://www.nuancecoding.com

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Bob Lederer RBDR

Jack Wakshlag discusses research & analytics inside media research. (RBDR 5.6.2015)

Today on RBDR: Longtime media research leader Jack Wakshlag discusses the internal challenge going on inside media research departments as media researchers and analytics personnel try to figure out how to mesh their respective abilities.

RBDR is sponsored this week by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. Find out more about Nuance: http://www.nuancecoding.com

By subscribing to RBDR, you will receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. Click here: ow.ly/CfFWE

 

Bob Lederer RBDR

Survey Monkey CEO Dave Goldberg dies at 47 (RBDR 5.4.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: Two deaths dominated the weekend research news cycle. SurveyMonkey CEO Dave Goldberg died suddenly on Friday. Dr. Richard Suzman, dynamic leader of research into the aging, died back on April 16.

Bob Lederer RBDR

DunnHumby U.S. still for sale? MR-loving CMO a finalist for award. (RBDR 4.30.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: 1) New research says consumers rely on 5 devices on the way to their purchases. 2) New details from Kroger’s acquisition from Tesco of its rights to continue to use DunnHumby analytics in the U.S. 3) One finalist in CMO of the Year competition is Rubbermaid Newell’s Richard Davies, who broke the mold for his position by “putting research in charge and emphasizing consumer insights.”

Bob Lederer RBDR

Data aggregators in Supreme Court. Employee wearables study. Kroger buys DunnHumby. (RBDR 4.29.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: 1) The U.S. Supreme Court will rule on Spokeo v. Robins, determining whether a data aggregator can be held responsible for presenting inaccurate personal data. 2) Salesforce.com’s “Putting Wearables to Work” study offers insights on wearable technology in business. 3) Kroger is buying the U.S. business of DunnHumby.