Bob Lederer RBDR

SurveyMonkey’s coup w/NBC News. Meaning of Rentrak-Kantar deal. (RBDR 10.14.2014)

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Today on RBDR: 1) NBC News and SurveyMonkey begin a partnership that intends to improve online survey research based on proven polling methods and incorporation of evolving technologies. 2) Rentrak’s acquisition of Kantar Media’s U.S. business could fortify Rentrak’s position and capabilities in the domestic market but it is not seen as a threat to Nielsen’s TV data monopoly.

Bob Lederer RFL Communications, Inc.

Proposed additional CX Metric: “Customer Effort;” Rentrak signs up CBS; Kelley Styring comments on coping with MR Innovation (RBDR–1/21/2014), sponsored by Decision Analyst

Today:

1) On her “Impact Blog,” Impact Learning Systems International’s Monica Postell makes a solid case to incorporate “Customer Effort” as a new CX metric.

2) Rentrak made great financial and media strides in signing up CBS to its StationView Essentials service.

3) InsightFarm’s Kelley Styring speaks up with her opinion about the pace and opportunities available through market research innovations.

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Bob Lederer RFL Communications, Inc.

Twitter tweets its IPO; Rentrak primed for takeover? GOP pollsters mull how to improve their work (RBDR–9/16/13)

Today: 1) Twitter tweeted about its filing with the SEC for an IPO. 2) Bloomberg News foresees a Rentrak sale to one of several larger media research companies. 3) GOP pollsters are reviewing their 2012 polling methods with an eye on making changes.

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