Bob Lederer RBDR

13 MR Tools Entrepreneurs Love. Nielsen Needn’t Worry About comScore/Rentrak? (RBDR 10.5.2015)

Today on RBDR:

1) Learn the 13 market research tools that entrepreneurs say they love. Are they food for thought for the rest of us?

2) A key Wall Street analyst thinks Nielsen need not worry about the combined comScore/Rentrak entity.

RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers.

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Bob Lederer RBDR

Behind comScore-Rentrak merger. Twitter NP in works? (RBDR 10.1.2015)

Today on RBDR:

1) The comScore merger with Rentrak should not be much of a surprise when you consider their respective ownership moves of the past year.

2) Twitter is reported to be working on a longer-form version of the 140-character service (story link HERE).

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and read the white paper HERE.

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Bob Lederer RBDR

Publishers relish real-time data but… AARP launches Boomer ad agency (RBDR 9.2.2015)

Today on the Research Business DAILY Report:

1) Publishers reveal in a Forrester Research study their immense appreciation for real-time data, understanding its positive revenue impact, but…

2) AARP launches its new advertising agency to offer clients the association’s very special understanding and how to market to Boomers.

3) WPP CEO Sir Martin Sorrell tells analysts that online measurement is lacking–and he offers a few prescriptions for the problem.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections. Find it HERE.

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Bob Lederer RBDR

CMOs told they can’t measure ROI! Review of Rentrak. (RBDR 5.19.2015)

Today on RBDR: 1) CMOs are kidding themselves when they say they can accurately measure ROI on their marketing investments, says Matt Goddard. 2) An overview of what Rentrak is doing right and where it needs to show greater progress, according to TVNewsCheck’s Wayne Friedman. 3) The fastest growing job search term last year in Chicago was “Data Scientist.” The third fastest growing job search was for… (you have to watch the video).

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research.

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research, please click this link:
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Bob Lederer RBDR

Do we need Data Scientists? Strong audiences for SB49 commercials. (RBDR 2.4.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR:  1) The case against corporations that feel they need to go all out for data scientists.  2) Super Bowl commercials maintained the audience levels that were in place during Super Bowl 49 itself, a situation unlike that recorded during usual sporting events.  3) Gap, Inc. decides to do away with Chief Marketing Officer in favor of a Customer Experience officer. Could it be the start of a trend?