Bob Lederer RFL Communications, Inc.

Texting Is Marketing’s Best Choice For Message Delivery / RBDR

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April 4, 2022

Today on RBDR: For marketers intent on effective message engagement, reaching audiences rapidly, there are multiple reasons why text messaging is the optimal choice.

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Bob Lederer RFL Communications, Inc.

Big Data Becomes Invaluable With Storytelling Skills / RBDR

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April 1, 2022

Today on RBDR: Study after study shows Big Data is overwhelming brands and marketers because the employees they depend on to corral and make sense of that data are ill-equipped skill-wise to complete that responsibility.

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Bob Lederer RFL Communications, Inc.

All the Ways Artificial Intelligence Benefits Market Research / RBDR

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March 28, 2022

Today on RBDR: Blogging about start-to-finish benefits of Artificial intelligence in a market research project, Analytics Insight leaves little doubt that it’s a new element in the MR department’s toolkit that deserves immediate consideration.

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Bob Lederer RFL Communications, Inc.

Participants’ Survey Frequency Certifies Online Sample Concerns / RBDR

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Today on RBDR: New statistical data demonstrates that the frequency of surveys taken by an alarming number of participants remains a major flaw in online sample quality.

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Bob Lederer RFL Communications, Inc.

Covid Impacting Market Research In New Ways / RBDR

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March 23, 2022

Today on RBDR: Rare Patient Voice President Wes Michael discusses how Covid initially impacted his company — and how it continues to change ways his sampling organization operates, some good, some bad.

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