Bob Lederer RBDR

Diageo re-emphasizes consumer research. NRG reportedly finds buyer. (RBDR 11.16.2015)

Today on RBDR:

1) Diageo announces it will re-emphasize consumer research as its U.S. marketing is being redrawn.

2) Reports say that Nielsen has found a buyer for National Research Group, its movie research business. Speculation is on two potential buyers.

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Bob Lederer RBDR

CPG performance. Leo Shapiro passes. Google on apps and A.I. (RBDR 11.12.2015)

Today on RBDR:

1) New Information Resources, Inc. study reports CPG merchandising is not performing up to snuff. (Study can be downloaded here)

2) A handful of TV and cable networks are cutting back on their number of commercial spots, which has multiple implications on media research.

3) Leo Shapiro died at 94 after decades of research contributions to P&G, Staples, Kimberly-Clark and Coca-Cola in particular.

4) Google news includes recruitment in the coming week for a hush-hush research project involving application developers (you can volunteer here), and Google is open sourcing its artificial intelligence (aka, machine learning) to gain the counsel and expertise of outsiders.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Bob Lederer RFL Communications, Inc.

The scary new robodialer replacement. Palantir Tech is 1 MR game-changing startup. (RBDR 11.11.2015)

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Today on RBDR:

1) As research continues to deal with new TCPA regulations, telemarketers are targeting people who slightly misdial “800” number calls, which sends them to automated surveys.

2) One research company, Palantir Technologies, makes its way onto CB Insights’ Top 55 Game-Changer Startups.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit them online at sotech.com.

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Bob Lederer RBDR

Larry Friedman talks future of MR. Bad data inhibits enhanced decision-making. (RBDR 11.10.2015)

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Today on RBDR:

1) Recently-retired TNS Chief Research Officer Larry Friedman lets his hair down about what’s ahead for market research. (Link to this story here.)

2) Bad data in many forms is singled out by Crain Associates Research LLC President Vic Crain as a major detriment to technology’s ability to enhance decision-making.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit them online at sotech.com.

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Bob Lederer RBDR

Bluegrass fires pollster. comScore & GfK honored. Signals: insights without staff? (RBDR 11.09.2015)

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Today on RBDR: 1) Bluegrass poll, off the mark in Kentucky governor’s race, fires its pollster. 2) comScore and GfK MRI dominated award winners at the Print & Digital Research Forum in London. 3) No data scientist is required with Taste Analytics’ new Signal platform — and the company claims you can still reap the insight rewards promised by other analytics tools.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. For more information, visit their website at sotech.com.

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