Bob Lederer RBDR

P&G Tells Digital Media Agencies: Get Your Work Together | RBDR

February 1st, 2017. Today on RBDR:

1) Procter & Gamble tells digital media agencies to get their work in order, notably with respect to viewability standards.

2) Event marketers are stepping up their interest and use of data from and about meetings and conferences.

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Bob Lederer RBDR

P&G impatient with unverified media MR. New measure seeks ad relevance for women. (RBDR 10.27.2016)

Today on RBDR:

1) Procter & Gamble has run out of patience with media research that is not transparent and that lacks third-party verification.

2) Plus, with growing evidence that advertising creative does not keep women sufficiently in mind, the Association of National Advertisers and its Alliance for Family Entertainment group are working on a Gender Equality Measure™ designed to vastly improve advertising to impact women. Read the story on this item by clicking here.

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Bob Lederer RBDR

10 keys to client insights engine. P&G’s digital mktg confession. (RBDR 09.14.2016)

Today on RBDR:

1) With Unilever as the example, EVP Consumer & Market Insights Stan Sthanunathan and CMO Keith Weed discussed in the Harvard Business Review 10 characteristics of fully-functioning client insights engines. Read the original HBR article by clicking here.

2) Procter & Gamble Chief Branding Officer Marc Pritchard lets it all hang out about how little its brands have achieved in their complicated digital marketing exercises.

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Bob Lederer RBDR

ARF’s “ads work” promise. P&G: 3rd parties needed for marketing innovation. (RBDR 02.24.2016)

Today on RBDR:

1) The ARF promises that its ReThink Conference in March will deliver the goods that clearly, scientifically demonstrate that advertising works.

2) Procter & Gamble makes it publicly clear that it is looking for third-party companies that can improve its marketing innovation and connectivity.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

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Bob Lederer RBDR

New P&G CRM platform. 70% of Fortune 500s use focus groups. More mobile inroads. (RBDR 01.05.2016)

Today on RBDR:

1) The remarkable popularity of traditional focus groups in Fortune 500 companies.

2) The inroads mobile is making with paid social and paid search clicks.

3) P&G details for CPGMatters’ Jack Grant its new CRM platform and ecosystem, designed to spread its understanding of nearly five billion consumers globally.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

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