Bob Lederer RFL Communications, Inc.

Temkin Group says VOC gaining momentum with large companies; [x+1] report on tension between marketers & consumers; NGMR award winners (BrainJuicer & Insite Consulting) chat with Bob Lederer (RBDR–10/25/13)

Today: 1) A Temkin Group study on Voice of the Customer says for the third consecutive year large companies are overwhelmingly having a positive experience. (Download instructions for the study are on the video.) 2) An [X+1] study of tension between marketers and consumers shows that the latter really don’t like broadly targeting messaging, but at the same time consumers are not as averse to banner ads as many believe. (Download instructions are also in today’s video.) 3) Next Generation Market Research “Disruptive Innovation” award winners BrainJuicer and Insites Consulting spoke with Bob Lederer about U.S. and Europe research selling/servicing and short-term changes they expect in the MR industry.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

Check out these links:

• http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

Enforcement of MRA’s new Code of MR Standards; NGMR & Explor Awards Presented at TMRE (RBDR–10/23/13)

Today: 1) A German neuroscience study concluded that Starbucks could charge more for its coffee. China’s state-run media charges that Starbucks is overcharging consumers. 2) MRA’s new Code of Market Research Standards has an enforcement mechanism, or does it? We’re waiting to hear. 3) Tuesday was awards day at The Market Research Event.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

Check out these links:

• http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

MRA’s revised MR Standards Code; Mobile MR growth & helping brand understanding (RBDR 10/22/2013)

Today: 1) MRA revises its 2007 Code of Marketing Research Standards, 42 ethical and best practices that all of its members must adhere to. 2) Millward Brown’s Marie Ng explains how mobile MR helps clarify crucial brand encounters. 3) Toluna’s Carol Haney projects the maturation of mobile MR in western and emerging markets.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

Check out these links:

•http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

Why SurveyMonkey sold TrueSample; Ben Smithee discusses coming social media intelligence (RBDR–10/21/13)

Today: 1) It’s unusual for a company to buy another business in its industry and then decide not long thereafter to sell the acquired business. SurveyMonkey tells RBDR why it did that with TrueSample. 2) Ben Smithee is a researcher who is extremely connected to the social media world, and he tells RBDR why a valuable new research-social media era is unfolding. Please note: Ben’s correct email address is Ben@SpychResearch.com.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

Now, Decision Analyst wants you to know about Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

Check out Nuance at

•http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html