Bob Lederer RFL Communications, Inc.

Facebook vs. Twitter TV War; MR Dir. a 2020 corporate marketing essential (RBDR–10/08/13)

Today: 1) The Facebook versus Twitter street fight for the attention and commitment of TV networks and the TV industry in general is gaining global momentum. 2) ANA’s Marketing 2020 study shows winning marketing organizations will create a hub-and-spoke alignment with the CMO as the nucleus and market research as one of the critical spokes.

Sponsored by Precision Opinion, for phone, focus and online-the most trusted name in market research.

On the Precision Opinion website, find out the business’ growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

John McAfee’s Hack-Free Internet; USAA Wins Mktg Analytics Award (RBDR –10/7/13)

Today: 1) The launch of a great Internet security idea and business may be delayed or thwarted by the unpredictability of its owner, John McAfee. 2) The first Marketing Analytics Leadership Award presented by ANA and MarketShare to USAA.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research.

On the Precision Opinion website, find out about the business’ growth rampage since 2011: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

Joel Benenson disagrees but knows why 3/4 of U.S. “thinks” polls are biased; Many tweeters unknowingly reveal their physical location (RBDR–9/12/13)

Today: 1) Benenson Strategy Group President Joel Benenson (Obama’s pollster and advisor in his two presidential campaigns) responds to some of the results from Kantar’s survey that shows Americans think polling is biased.  2) A USC graduate student, Chris Weidemann, studied Twitter and he concluded that 20% of tweets inadvertently release the user’s physical location. He also developed an app that can detect tweeters’ locations.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why this business has experienced explosive growth over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

Vision Critical’s Andrew Reid addresses challenges for “Innovation” in MR; Aboutthedata.com (RBDR-9/11/13)

Today: 1) On his blog, Vision Critical founder, President & Chief Product Officer Andrew Reid waxes about the changing state of innovation in the research marketplace. 2) If you have not checked out Acxiom’s new website, Aboutthedata.com, see for yourself what all the hubbub is about. Find out what Acxiom knows about you and your family.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

American Polls Biased? 3/4 of Americans Think So (RBDR–9/10/13)

A Kantar poll says three-quarters of U.S. citizens believe polls are biased. 2) A handful of giant advertising and marketing businesses form the new Cross Cultural Marketing and Communications Association. 3) LinkedIn issues a secondary public offering of 5.4 million shares that is projected to raise $1.2 billion.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com