Bob Lederer RBDR

PepsiCo trashcan PowerPoint. CA polling legend Mervin Field dies. (RBDR 6.10.2015)

Today: 1) PepsiCo Insights has given up on PowerPoint–here’s a quick glance at what replaced it. 2) Mervin Field, a respected California pollster since 1947, died at age 94 on Monday.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy.

Check out this link: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html
Check out MarketProbe.com.

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Using MR to sway PepsiCo Board of Directors; GM data swirling (RBDR–3/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Trian Fund Management is flexing its $1.3 billion worth of PepsiCo shareholder muscles using market research data to try and convince the PepsiCo board to make corporate and brand changes. 2) General Motors’ ignition switch scandal opens a look at available market data that can assess consumers interest in GM products. 3) Glenn Weissman, who served the MR industry for over 30 years, died last week.