Bob Lederer RBDR

Divided FL election poll data. Consumers don’t understand personal data’s use. (RBDR 10.04.2016)

RFL Associate Editor Chris Clow is sitting in today for an under-the-weather Bob Lederer.

Today on RBDR:

1) What happened when one pollster shared their raw data about the Florida election with four other pollsters? They did not reach the same numerical and sometimes other conclusions.

2) The seriousness of consumer privacy concerns is turned upside down by a poll that shows 92% don’t understand how their data is used by businesses.

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Bob Lederer RBDR

Forrester advice. WOM bests social. Facebook content public. (RBDR 3.12.2015)

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Today on RBDR: 1) Forrester Research VP Carl Doty advises companies to forego creation of Chief Data Officer or Chief Digital Officer positions. They are a distraction for what actually needs to happen inside the typical corporation. 2) Think social media is the most powerful influence on television viewing? Think again, says a University of Rochester Simon Business School study. It’s actually word of mouth. 3) Facebook is joining Twitter in making available information about what its members are talking about to marketers. 4) Candice Bennett is the latest researcher to enter the political arena.

Bob Lederer RFL Communications, Inc.

Why Apple bought Topsy; Lightspeed & SPAR CEO hires; L’Oreal CMO Promotion (RBDR–12/04/2013)

Today: 1) Social media experts are scratching their heads, trying to make sense of Apple Computer’s purchase of Twitter partner Topsy. 2) RBDR News Notes: David Shanker (Lightspeed Research), Jill Blanchard (SPAR Group), Mark Speichert (L’Oreal), Penn Schoen Berland opens Middle East office, Transparency Market Research projects extent of Predictive Analytics market growth.

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