Bob Lederer RFL Communications, Inc.

After 16 Years, Why Opinions Are Split On NPS / RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about all the information you receive free of charge? Join others in expressing your appreciation based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.

———————————————————————-
August 14, 2019

Today on RBDR: After 16 years, Net Promoter Score (NPS) claims 200 active big company users, but there is sizable split opinion about its efficacy, with many advocates and perhaps even more detractors, on top of a good number of companies which are noncommittal.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFW

Bob Lederer RBDR

Added MR Role? Supporting CMO’s Advance To The Board | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
March 6, 2019

Today on RBDR: Ruchi Gunewardene’s guest column for the Daily Financial Times outlines two radical, market research- and financial analytics-driven steps a CMO must take to gain the attention and consideration of a company’s Board of Directors.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Customer Sat Gains Biz Measurable Status | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
February 7, 2018. Today on RBDR:

A Jiffy Lube study into customer satisfaction factors that drive future business uncovers surprises that have positive and negative impacts.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Customer centricity: what Comcast must do. Social media bias exposed.(RBDR 6.30.2015)

Today on RBDR: 1) Pointed suggestions and recommendation from a call center expert about the steps Comcast must take in order to ensure its customer centricity initiative is more than rhetoric. 2) A Northwestern University study points out specific biases inherent in the use of social media data.

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years

Subscribe to our FREE email that arrives Monday-Thursday with multiple links to each RBDR video as it is uploaded: ow.ly/CfFWE

Bob Lederer RBDR

Crowdsourcing essentials. Facial emotion tested by BBC (RBDR 11.11. 2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) uSamp’s Jacob Tucker lays out three simple rules for effective use of Crowdsourcing. 2) After testing in the UK, Australia, Russia, BBC Worldwide will conduct a global test of facial emotion provided by CrowdEmotion. The goal: to try to make its program testing foolproof. 3) Text analytics is transforming Net Promoter Score into a viable research predictor at Jiffy Lube.