Bob Lederer RBDR, RFL Communications, Inc.

TAM merges with BARC in India. Unilever Foundry adds Crowdsourcing. (RBDR 9.1.2015)

Today on the Research Business DAILY Report:

1) TAM Media Research gets its foot back into India’s TV ratings business by merging with BARC, the nation’s current TV ratings provider.

2) Unilever expands the scope of its Foundry innovation collaboration program with expansion into Crowdsourcing.

3) The Next Generation Market Research group is accepting nominations for 3 different awards until Labor Day, September 7.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections. Read it HERE.

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Bob Lederer RBDR, RFL Communications, Inc.

Oracle buys Maxymizer. Google Glass returning. (RBDR 8.31.2015)

Today on RBDR:

1) Oracle enters an agreement to buy Maxymizer, boosting its Web viewing measurement and analysis.

2) New statistics reveal companies are shifting their focus and spending from customer channels to tracking the full customer journey and new evidence of the TV-Twitter connection, and its benefits.

3) Multiple reports says Google Glass is coming back, boasting additions and improvements.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections, which you can find by clicking HERE.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR

MR specialties found wanting. PepsiCo innovation rebound. (RBDR 7.15.2015)

Today on RBDR: 1) Millward Brown’s study shows marketers realize the importance of understanding customer psychology, but uncertainty whether they are using the correct research methods to reach consumers. 2) A Simply Measured project shows companies’ uncertainty about where to position their social media department, how big the department should be and its structure. 3) PepsiCo CEO Indra Nooyi told Wall Street analysts how innovation has been revamped in the last eight years to the benefit of PepsiCo brands.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

Check out LRWOnline.com, and for great insights into issues that deserve special attention visit LRWBlog.Net. (For instance, integrating multiple research technologies, a concern that expands every day.)

Bob Lederer RBDR

FiveThirtyEight.com takes on PPM. Public trading of MRSS India. (RBDR 7.02.2015)

Today on RBDR: 1) Nielsen’s PPM gets probably unwanted public attention in a fivethirtyeight.com story about its possibly dampened radio ratings. 2) MRSS India is that country’s first publicly trade research agency. 3) Perhaps the most important research innovation discussed at IIDEX was a new capability that was privately shared by Marketing Evolution. (Kristin Luck tell us what she heard.)

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years

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Bob Lederer RBDR

CMOs told they can’t measure ROI! Review of Rentrak. (RBDR 5.19.2015)

Today on RBDR: 1) CMOs are kidding themselves when they say they can accurately measure ROI on their marketing investments, says Matt Goddard. 2) An overview of what Rentrak is doing right and where it needs to show greater progress, according to TVNewsCheck’s Wayne Friedman. 3) The fastest growing job search term last year in Chicago was “Data Scientist.” The third fastest growing job search was for… (you have to watch the video).

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research.

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