Bob Lederer RFL Communications, Inc.

After 16 Years, Why Opinions Are Split On NPS / RBDR

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August 14, 2019

Today on RBDR: After 16 years, Net Promoter Score (NPS) claims 200 active big company users, but there is sizable split opinion about its efficacy, with many advocates and perhaps even more detractors, on top of a good number of companies which are noncommittal.

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Bob Lederer RBDR

Conde Nast, General Motors Research Advances | RBDR

August 21, 2017. Today on RBDR:

1) Conde Nast explains how neuroscience research has validated the value of its branded videos on YouTube and Facebook by measuring its memory encoding.

2) General Motors’ head of Customer Experience efforts, Dave Mingle, reveals some of the changes he made in 2014 when hired to run the division.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

MRx salaries. Insertable video q’s. Nielsen Twitter ratings add Facebook. (RBDR 01.21.2016)

Today on RBDR:

1) RBDR reviews the client and vendor salary results from Burtch Works’ Marketing Research Professionals study.

2) Voxpopme revolutionizes the field of open-ended questions with an app that allows insertion of this capability into standard surveys.

3) Nielsen is building upon its Twitter TV Ratings, which will shortly include Facebook and Instagram social media data.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report, which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website and click on the picture of the Toolbox on our home page.

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Bob Lederer RBDR

Customer centricity: what Comcast must do. Social media bias exposed.(RBDR 6.30.2015)

Today on RBDR: 1) Pointed suggestions and recommendation from a call center expert about the steps Comcast must take in order to ensure its customer centricity initiative is more than rhetoric. 2) A Northwestern University study points out specific biases inherent in the use of social media data.

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

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Bob Lederer RBDR

3 Things Net Promoter Score can’t do. Toluna CEO Petit stressing DIY. (RBDR 6.24.2015)

Today on RBDR: 1) A Net Promoter Score advocate spells out 3 NPS limitations. 2) On the week that Toluna marks its 15th anniversary, CEO Frederic Charles Petit speaks with RBDR about the central importance of DIY to the business and clients.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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