Bob Lederer RBDR

Polling doesn’t help discourse? MR’s search to divide personal/respondent data. (RBDR 10.05.2016)

Today on RBDR:

1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here.

2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and respondent data.

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Bob Lederer RBDR

Political polling and SurveyMonkey. Research data Facebook can bring to MR. (RBDR 11.24.2015)

Today on RBDR:

1) SurveyMonkey decides to risk its reputation by entering the political polling field.

2) What can Facebook provide market researchers? Doug Pruden and Terry Vavra spell out six things to start.

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Bob Lederer RBDR

SurveyMonkey’s coup w/NBC News. Meaning of Rentrak-Kantar deal. (RBDR 10.14.2014)

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Today on RBDR: 1) NBC News and SurveyMonkey begin a partnership that intends to improve online survey research based on proven polling methods and incorporation of evolving technologies. 2) Rentrak’s acquisition of Kantar Media’s U.S. business could fortify Rentrak’s position and capabilities in the domestic market but it is not seen as a threat to Nielsen’s TV data monopoly.

Bob Lederer RFL Communications, Inc.

Birthdate + zipcode + gender can identify 87% of U.S.; Study insights on wearable technology, price sensitive shopper groups & unplanned purchases; David Marans retiring from ARF

1) Understanding how easy it is to identify an American using only their birthdate, zipcode and gender, two potential solutions are in development.

2) Three noteworthy studies: A) TNS reports the public is well aware of wearable technology, but few are very interested. B) dunnhumby presents surprising data about groups that are highly price sensitive. (It doesn’t include Moms.) C) Truly revealing “Unplanned Purchase” insights have been released by researchers at four universities.

3) David Marans, a giant in media research circles, has announced his retirement from ARF, effective next week.